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About

The Prairie Country Music Association (PCMA) is more than an association. We stand as a beacon for country music in Alberta, Saskatchewan, and Manitoba. We are the guiding light in the industry since 2023. We believe in the experience of country music. Illuminating the path for artists, producers and fans alike.
Our journey begins with a simple vision, to foster growth and celebrate country music in the prairies. Since our outset, we’ve touched many lives. Creating harmonies inside our community with passion and dedication to perform in front of live audiences.
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Our history is a testament to our commitment to performance and showcasing country music. Starting as a loose group of friends and performers, now to a formal association. We want nothing more than for people to hear strength, diversity, passion, and purpose in our community.
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Our goal is to ensure every talent is showcased, every story told, and every member feels at home. Our milestones are not only our achievements but shared successes across our community.
Ethical standards, transparency, and accountability are the pillars which PCMA stands. We pride ourselves on these values. Our actions reflect our commitment to the community. Every decision, every initiative, is made with the utmost care. With the best interests of our members and the larger country music industry in mind.
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Being part of the PCMA means being part of a supportive, cohesive community. A community that believes in unity, collaboration, and collective strength of its members. We are not wild dreamers, we are doers. We are proactive, and preparing for the future of the country music industry. Ensuring our members are not seen as participants but pioneers.

The Prairie Country Music Association stands as a beacon of our industry. We have a vision to promote our artists, foster growth and celebrate the rich tapestry of country music.

We are the cornerstone for fans, artists, producers, and many more.
We are dedicated to creating an environment where creativity thrives without boundaries. Where respect is given, and the safety of our members is never compromised.

Join us, and be part of an association that is more than music. Together, let’s write the future verses of prairie country music. Ensuring it’s a story of passion, dedication, and unparalleled success.
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Our Executive Team

Our executive team is made of interested people from every aspect of the music industry. From Performers, Media Partners, Music Venues, Producers, Fans and Volunteers. Our executive team meets on a regular basis to discuss matters important to the association and our long term goals. If you are interested in serving on the Executive Team, please contact the President to inquire how.
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Candace Schick

President

Country music has been a passion of Candace Schick’s for as long as she can remember. From falling asleep on the stage at her parent’s dance hall as a child, to being an entertainment writer for a community newspaper, and later working with Saskatchewan’s top artist management company and record label, Candace’s passion for local country music and artists has grown exponentially. After nearly two decades of involvement and holding several executive positions on the provincial music association’s board, Candace was named the 2021 Country Music Person of the Year by the Saskatchewan Country Music Association. Today, she looks forward to bringing a new music association to the prairie provinces and celebrating the musicians, songwriters and industry personnel that call this place home.
Larry-Lennox

Larry Lennox

Vice-president

Larry Lennox describes himself as “just a small town Sasky with a love of music, the outdoors, cars, and family!” For over 20 years, Larry has been a part of the music scene as DJ, Karaoke DJ, sound guy, singer, musician, and now the Vice President of the Prairie Country Music Association! Larry brings with him a passion to perform as he is often a weekly host and performer at various open mics throughout Saskatoon and area. From classic country, top 10 hits and even a rock classic, Larry can play them all.

Tania Schmidt

Treasurer

Tania is a long time supporter of Saskatchewan Country Music. She was a regular volunteer and attendee at many of the SCMA events and award shows. She has been a follower and member of the Prairie Country Music Association since its inception. She is a proud mother of two teenagers, as well as an adult son. She comes from a large family where country music has always been a major component. Tania volunteered to be treasurer because she wanted to combine her financial expertise with her love for country music. With a strong background in finance, she knew she could help the organization stay on track financially, ensuring that funds were managed effectively to support events, artists, and community initiatives. She has always believed that music brings people together, and by keeping the finances in order, she can play a role in making sure the association thrives. It is rewarding for her to contribute her skills to something she is passionate about, helping the local country music scene grow.

Donna Hyggen

Secretary / Membership Coordinator

With over 25 years of administrative experience and a deep passion for country music, Donna brings a unique blend of skills to the role of Secretary with the Prairie Country Music Association (PCMA). As the owner and operator of a bookkeeping company for the past five years, Donna has honed her organizational and financial management skills, which make them well-suited for this precision-driven role. Beyond work and music, Donna is a proud spouse of 22 years to Ron, and a dedicated parent to two grown children, Skyler and Samara. In addition to their professional and personal pursuits, they enjoy traveling, which has expanded their perspectives. With a passion for country music, a wealth of administrative expertise, and a commitment to supporting community and local artists, Donna is eager to contribute to the continued success of the PCMA.

Vacant

Showcase Coordinator