About

The Prairie Country Music Association (PCMA) is more than an association. We stand as a beacon for country music in Alberta, Saskatchewan, and Manitoba. We are the guiding light in the industry since 2023. We believe in the experience of country music. Illuminating the path for artists, producers and fans alike.
Our journey begins with a simple vision, to foster growth and celebrate country music in the prairies. Since our outset, we’ve touched many lives. Creating harmonies inside our community with passion and dedication to perform in front of live audiences.
PCMA-event-gathering
Our history is a testament to our commitment to performance and showcasing country music. Starting as a loose group of friends and performers, now to a formal association. We want nothing more than for people to hear strength, diversity, passion, and purpose in our community.
PCMA-Speaker
Our goal is to ensure every talent is showcased, every story told, and every member feels at home. Our milestones are not only our achievements but shared successes across our community.
Ethical standards, transparency, and accountability are the pillars which PCMA stands. We pride ourselves on these values. Our actions reflect our commitment to the community. Every decision, every initiative, is made with the utmost care. With the best interests of our members and the larger country music industry in mind.
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Being part of the PCMA means being part of a supportive, cohesive community. A community that believes in unity, collaboration, and collective strength of its members. We are not wild dreamers, we are doers. We are proactive, and preparing for the future of the country music industry. Ensuring our members are not seen as participants but pioneers.

The Prairie Country Music Association stands as a beacon of our industry. We have a vision to promote our artists, foster growth and celebrate the rich tapestry of country music.

We are the cornerstone for fans, artists, producers, and many more.
We are dedicated to creating an environment where creativity thrives without boundaries. Where respect is given, and the safety of our members is never compromised.

Join us, and be part of an association that is more than music. Together, let’s write the future verses of prairie country music. Ensuring it’s a story of passion, dedication, and unparalleled success.

Our Executive Team

Our executive team is made of interested people from every aspect of the music industry. From Performers, Media Partners, Music Venues, Producers, Fans and Volunteers. Our executive team meets on a regular basis to discuss matters important to the association and our long term goals. If you are interested in serving on the Executive Team, please contact the President to inquire how.
president-candace-schick

Candace Schick

President
Country music has been a passion of Candace Schick's for as long as she can remember. From falling asleep on the stage at her parent's dance hall as a child, to being an entertainment writer for a community newspaper, and later working with Saskatchewan's top artist management company and record label, Candace's passion for local country music and artists has grown exponentially. After nearly two decades of involvement and holding several executive positions on the provincial music association's board, Candace was named the 2021 Country Music Person of the Year by the Saskatchewan Country Music Association. Today, she looks forward to bringing a new music association to the prairie provinces and celebrating the musicians, songwriters and industry personnel that call this place home.
president-candace-schick

Candace Schick

President

Country music has been a passion of Candace Schick's for as long as she can remember. From falling asleep on the stage at her parent's dance hall as a child, to being an entertainment writer for a community newspaper, and later working with Saskatchewan's top artist management company and record label, Candace's passion for local country music and artists has grown exponentially. After nearly two decades of involvement and holding several executive positions on the provincial music association's board, Candace was named the 2021 Country Music Person of the Year by the Saskatchewan Country Music Association. Today, she looks forward to bringing a new music association to the prairie provinces and celebrating the musicians, songwriters and industry personnel that call this place home.

Larry-Lennox

Larry Lennox

Vice-president
Larry Lennox describes himself as "just a small town Sasky with a love of music, the outdoors, cars, and family!" For over 20 years, Larry has been a part of the music scene as DJ, Karaoke DJ, sound guy, singer, musician, and now the Vice President of the Prairie Country Music Association! Larry brings with him a passion to perform as he is often a weekly host and performer at various open mics throughout Saskatoon and area. From classic country, top 10 hits and even a rock classic, Larry can play them all.
Larry-Lennox

Larry Lennox

Vice-President

Larry Lennox describes himself as "just a small town Sasky with a love of music, the outdoors, cars, and family!" For over 20 years, Larry has been a part of the music scene as DJ, Karaoke DJ, sound guy, singer, musician, and now the Vice President of the Prairie Country Music Association! Larry brings with him a passion to perform as he is often a weekly host and performer at various open mics throughout Saskatoon and area. From classic country, top 10 hits and even a rock classic, Larry can play them all.

Brett Browatzke

Treasurer
For nearly two decades, Brett has immersed himself in the music industry. Throughout this time, he has journeyed through multiple bands, gracing stages across Canada. In addition to his prowess as a live performer, excelling both as a musician and vocalist, Brett has taken on the lion's share of band management responsibilities, including financial oversight, band agreements, tour coordination, and contract negotiations. His influence extends beyond the stage, as he has held various leadership positions in local music associations, even rising to the rank of vice president. Brett's involvement also extends to curating showcases for non-profit organizations, and he eagerly anticipates contributing to this fresh music association.

Brett Browatzke

Treasurer

For nearly two decades, Brett has immersed himself in the music industry. Throughout this time, he has journeyed through multiple bands, gracing stages across Canada. In addition to his prowess as a live performer, excelling both as a musician and vocalist, Brett has taken on the lion's share of band management responsibilities, including financial oversight, band agreements, tour coordination, and contract negotiations. His influence extends beyond the stage, as he has held various leadership positions in local music associations, even rising to the rank of vice president. Brett's involvement also extends to curating showcases for non-profit organizations, and he eagerly anticipates contributing to this fresh music association.

Michelle Serby

Secretary / Membership Coordinator

Michelle Serby has been an integral part of the Saskatoon Country Music scene since 2017. As a member and volunteer of the Saskatchewan Country Music Association Saskatoon Chapter Michelle held the position of secretary for four years and has given her time to numerous committees including Saskatchewan's Next Big Star and the Saskatoon Curling Bonspiel. She was also a nominee for the SCMA Country Music Person of the Year in 2021 and 2022.

Michelle continues to lend her skills to the Prairie Country Music Association as Secretary and Membership Coordinator.

When she is not busy typing out minutes, or inviting everyone to the next meeting, Michelle spends her time with her boyfriend Reid or caring for her cats.

Michelle Serby

Secretary / Membership Coordinator

Michelle Serby has been an integral part of the Saskatoon Country Music scene since 2017. As a member and volunteer of the Saskatchewan Country Music Association Saskatoon Chapter Michelle held the position of secretary for four years and has given her time to numerous committees including Saskatchewan's Next Big Star and the Saskatoon Curling Bonspiel. She was also a nominee for the SCMA Country Music Person of the Year in 2021 and 2022.

Michelle continues to lend her skills to the Prairie Country Music Association as Secretary and Membership Coordinator.

When she is not busy typing out minutes, or inviting everyone to the next meeting, Michelle spends her time with her boyfriend Reid or caring for her cats.

Vacant

Director

Vacant

Director

Vacant

Showcase Coordinator

Vacant

Showcase Coordinator